How to Post a Video on Pinterest - Pinterest Tipsify

Imagine you open your Pinterest feed and two types of eCommerce pins caught your attention. One with the image announcing their new product and second a video explaining about the product.

Which one are you likely to click?

The video, right?

According to the stats of Oberlo, 86% marketers post video content to promote their services or product, and there is no surprise in it because video content is more attractive and converting than the others, specially on Pinterest.

In this blog post, we’re going to see how you can post a video on Pinterest in 5 easy steps. A video pin gets more likes, more shares and more engagements. 

Plus! After going through these steps, I'm revealing some more Pinterest video options for you,  so make sure to stick on the screen. 

Without any further duo, lets dive in!

1. Unlock  Your Pinterest Business Account.

The first step is to signing in to your Pinterest business account and click the option “Create pin” at the upper left corner of your profile. You should see an interface like this:

2.  Uploading:

The step for uploading a video pin is same as uploading the images

Click the arrow and choose the video you want to post. You can simply drag and drop the video as well.

3. Upload The Video Cover Image:

In YouTube, after uploading a video you need to add an attractive thumbnail which help you get more clicks.

Likewise, in Pinterest, you need to add a cover image after uploading your video.

Quick Tip: If you are a non-designer, try Canva  to design your Pinterest cover images.

4. Fill Up The Title, Description And Tags:

Fill up the title, description and tags section. Also if you have a website, you can add a destination link as well.

Try to optimize your title and description with the keywords.

5. Publishing

Before posting your video, choose the board in which you want to publish, and hit the publish button. You can scheduled it for later as well.

For scheduling pins, you can use tailwind.

Can I post the videos in bulk?

Yes, You can!

You can post more than one video by clicking the Bulk create pins tab and upload the bunch of videos  you want to post.

Pinterest Video Specs:

Here are some Pinterest video specs which can help you creating and upload the video.

File Type: mp4, mov or m4v

File size: 2GB maximum

Length: 4 secs to 15 minutes

Upload The Video On Pinterest With Tailwind:

You can pin  your video with tailwind as well. Open your tailwind dashboard. Upload the video you want to upload, add description and then set the timings. You can also choose “ Pin Now “ option if you want to pin on the spot.

There are other Pinterest schedulers that can help you do this, like Later.com.

Some More Pinterest Video Options

LinkedIn says that in digital marketing, video content is paramount especially for youngsters. And it can fetch you some amazing results than other types of content.

For businesses, It can be used for brand awareness, lead generation, increase the conversion rate and more. According to Pinterest, video posts tell your brand story in a more comprehensive way and you can also run video ads on Pinterest.

Upload a Video on Pinterest as Idea Pins

Like Instagram and Facebook, you can post stories on Pinterest called idea pins.

According to Pinterest, you can use idea pins in many ways. Uploading videos on idea pins is another great option as a business owner. Unlike Facebook and Instagram, Idea pins don't vanish after 24 hours.

Posting a video as an idea pin is as simple as posting a video on your feed. Check out some quick steps below:

• Click on “ Create “ button at the upper left corner of your profile

• Click on “ Create Idea Pin

• Upload a video

• Add title, cover and description

• Publish

Create Pinterest Video Ads

Want to invest some money on Pinterest videos. Create ads!

Scale up your business with Pinterest video ads. You have a product, hold your camera and start shooting. Edit it and upload it .

According to Pinterest newsroom, a company had generated 2.2 Billion views with videos.

Videos appear at the top of Pinterest search results. If you run a YouTube channel or blog, you can drive a huge amount of traffic through Pinterest videos.  Videos are easy to consume and fun to watch. Pinterest is not only a social media platform, it is also a search engine which is getting massive fame in the past years,

So don't miss out this bonus chance to attract your customers attention by creating catchy idea pins talking about your product or services.

Wrapping Up! 

So these are your 5 easy steps to pin a video on Pinterest. Now, you’ve learnt to upload a video, but what if you have to create a video by yourself

But…

Not all of us are designers, eh? (Including me :) )

There are some free tools available in the market, which you can use to create some awesome videos and pin them on Pinterest by following the above mentioned steps. 

Also read: How To Create Pins For Pinterest That Get Clicks

Let me suggest you two of them:

1. Canva

2. Powtoon

Create a catchy video pin using these tools and post it on Pinterest.

If you have some more Pinterest video uploading and designing ideas, don't hesitate to share in the comments section.